These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

• Establishing a Web Presence
• Search Engine Optimization
• Web Analytics
• E-Mail Marketing
• Blogging and Podcasting
• Social Media Marketing
• Online Advertising & Pay-Per-Click
• Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

• Maximizing Internet potential for your business and ranking high in searches
• Tracking how your ads, pages, and products perform
• Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
• Creating a blog or podcast that helps you connect with clients
• Using social media outlets including StumbleUpon, Facebook, and Twitter
• Leveraging mobile technology
• Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
Price=$23.09
Buy]]> Tue, 03 Feb 2009 13:51:13 -0600 http://www.computerprotectionsystems.com/products/books/web-8.htm http://www.computerprotectionsystems.com/products/books/web-8.htm

The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections.

Your visitors come to your site because they are interested in your business and are therefore potential customers. This book covers taking advantage of that traffic by expanding the companys story through a corporate blog and using testimonials, case studies, and other third-party validation to reinforce the marketing message. With this knowledge you will be able to create and maintain a highly professional, polished business site.

While a pleasing website is essential for any modern business, creating it is only a small piece of the online strategy. This book also discusses search engine optimization, using e-mail and RSS to communicate with customers and prospects, and advertising the corporate domain with paid search placement, online banners, text links, and more. The primary theme is using your corporate website to market the business effectively, from designing intelligent product pages to writing compelling e-mail newsletters. This book explores those ideas and offers compelling advice on how to take full advantage of the Web as a marketing medium.

In this book you'll learn how to:

• Implement best practices in corporate web design, with a focus on common sections such as About, Products and Services, Customer Support, and more
• Use e-mail and RSS marketing to stay in touch with customers and prospects
• Apply simple and effective search engine optimization techniques to push your website higher in search engine results
• Advertise the site through e-mail, paid search placement, banner ads, and more
• Write professional, accessible, and usable pages to make your site available to everyone

Summary of Contents

• Chapter 1: Overview
• Chapter 2: Content
• Chapter 3: Accessibility
• Chapter 4: Architecture and Navigation
• Chapter 5: The Homepage
• Chapter 6: The About Section
• Chapter 7: Products and Services
• Chapter 8: Independent Validation
• Chapter 9: The Corporate Blog
• Chapter 10: Customer Support
• Chapter 11: Contingency Planning
• Chapter 12: Legalese
• Chapter 13: Search Engine Optimization
• Chapter 14: Outbound Marketing
• Chapter 15: Online Advertising
• Appendix: Resources

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

• Use the right keywords to trigger your ads
• Figure your breakeven point
• Write ads that reach your customers
• Calculate return on investment
• Use geo targeting
• Track your ad results

"Genius! Gerry McGovern gets it! If you read one book on managing a website, this is it. A must read for any web manager in any organization, large or small, government or private."-Bev Godwin, director of FirstGov.gov

Written by an internationally acclaimed specialist in this field, Killer Web Content provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters.

Gerry McGovern (www.gerrymcgovern.com) is managing partner at a consultancy that focuses on maximizing value from web content.

Web design can do more than make a site look good--it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:

Why so many organizations think about web design the wrong way
How small design changes can have a big impact on your bottom line
Simple tips to increase web sales/leads by 10% - 50% (or more)
Concrete design guidelines for:
Landing pages
Home pages
Category pages
Detail pages
Forms
Checkout processes
Packed with helpful examples from a wide variety of sites!
Price=$26.39
Buy]]> Tue, 03 Feb 2009 13:37:14 -0600 http://www.computerprotectionsystems.com/products/books/web-4.htm http://www.computerprotectionsystems.com/products/books/web-4.htm
In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.

Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:

* write sizzling and irresistible Web copy, e-mails, and marketing communications * quickly turn lackluster sites into "perpetual money machines" * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy * avoid the top three blunders that can wipe out your sales * convert up to 50% of online prospects into paying customers * and more!
Price=$14.93
Buy]]> Tue, 03 Feb 2009 13:36:33 -0600 http://www.computerprotectionsystems.com/products/books/web-copy.htm http://www.computerprotectionsystems.com/products/books/web-copy.htm
The first edition of Marketing to the Social Web has become one of the strongly backlisting titles on the hot topic of social media. Three new chapters, and additional updates to this 2nd edition will enable the book to stay relevant and compete with the slew of business books on social media and marketing that will be releasing in the next 12 months. New chapters cover:
* Facebook: The Google Killer

This chapter will discuss how Facebook will monetize its success and eventually surpass Google. We'd be the first book to have a strategy around Facebook.
* Measuring Social Media

Explains what companies should be measuring and why (because a customer who does not buy much but influences 100 other customers may be more valuable than a customer who simply buys a lot). The chapter will also sketch the techniques and companies currently active: Nielsen BuzzMetrics, Cymfony, MotiveQuest, Biz360, Brandimensions, Umbria, and Factiva, among others.
* Marketing to Mobile Social Media

Mobile media is beginning to have its own social space, such as Mocospace and bluepulse.
Price=$16.47
Buy]]> Tue, 03 Feb 2009 13:36:23 -0600 http://www.computerprotectionsystems.com/products/books/marketing-2.htm http://www.computerprotectionsystems.com/products/books/marketing-2.htm
"A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success." -Piers Dickinson, Global Internet Marketing Manager, BP "Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches Web marketers what to do from the beginning so they can implement a successful search marketing program-the strategic steps to define the scope and cost of your search marketing program, develop a team, create a proposal, get executive approval, manage, and measure your search marketing program. You have to read it to appreciate it!" -Cynthia Donlevy, Web Marketing & Strategy, Cisco Systems, Inc. "Getting your site indexed is the most fundamental, yet one of the most challenging, aspects to search engine marketing. Search Engine Marketing Inc.: Driving Search Traffic to Your Company's Web Site is a detailed and comprehensive guide through the pitfalls and opportunities of this complicated subject. I started reading Chapter 10, "Get Your Site Indexed," and haven't really put it down since.It is a wonderfully well-written and detailed reference that you will come back to again and again to get more out of your SEO efforts. From price engines to paid placement, Chapter 14, "Optimize Your Paid Search Program," covers everything you need to know about paid search. I have yet to come across a more useful book for SEM pros. From budgeting to bid strategy and optimization, Mike and Bill take you through the steps to create successful paid search campaigns. Whether you are just starting out in paid search or are already a power player, you will learn something new from this book." -David Cook, Search Marketing Manager, Buy.com "This book has no silver bullets or snake-oil potions that will magically propel your site to the top of every search engine. What it offers instead, is the most comprehensive, well-thought-out, and well-motivated treatment to date of all aspects of search engine marketing, from planning to execution to measuring. If you are involved in any way in the economic aspects of Web search technology, you need this book on your shelf." -Dr.Andrei Broder, IBM Distinguished Engineer & CTO, IBM Research Institute for Search and Text Analysis "Mike Moran and Bill Hunt have delivered a masterpiece on enterprise search marketing. Both engaging and results-focused, Search Engine Marketing, Inc. guides the marketer through the basics of why search is important and how search engines work to the more challenging organizational tasks of selling a search marketing proposal to executives and executing on a search marketing plan. Unlike many previous search engine optimization books that have treated search marketing as a guerilla approach disjointed from other organizational needs, Search Engine Marketing, Inc. shows how to incorporate search into the overall marketing mix in order to increase both customer value and business return-on-investment. Full of real examples from other enterprise search marketing organizations and thoughtful treatment of the business issues surrounding search, this book is the reference volume for bringing a successful search marketing program to fruition in the organization." -Jeff Watts, Search & Community Manager, National Instruments "Search Engine Marketing, Inc. is the ultimate source on how to implement a search marketing campaign.The book provides actionable instructions on topics from how to get the finances within your organization to how to make your pages rank well in search engines. Beyond that, the book explains conversion metrics and projecting your success. For anyone within a large organization, looking to make a difference with the corporate Web site; the book is a 'no-brainer.' For any professional SEO or SEM, the book is a must read. The manner in which Bill Hunt and Mike Moran organized the book is both unique and smart. Both Bill and Mike are also extremely professional public speakers on the topic of Search Marketing. I have been to dozens of search marketing conferences and I can honestly say, I am as impressed with this book as I am with their top presentations." -Barry Schwartz CEO, RustyBrick, Inc. "Bill and Mike's book provides an excellent in-depth resource for companies examining their search marketing strategy. In addition to actionable SEO tips, this book outlines how to successfully develop a search strategy, determine what to outsource versus keep in house, and how to precisely outline the business case and 'sell' search to executive decision-makers.If your company is wondering how to enter the search space-or if you're revising your online strategy-read this book." -Heather Lloyd-Martin, Author, Successful Search Engine Copywriting "Required reading for anyone interested in how to apply leading-edge search marketing within large enterprises. With search marketing now of critical importance, the authors provide practical advice and approaches that are both sophisticated and invaluable." -Rob Key, CEO, Converseon, Inc. * Step-by-step guide to setting up and managing a search marketing program for your organization * Best practices, tips, and cost-saving measures from two of the world's premier experts Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it's never been more challenging-especially if you're responsible for a large, complex site. Finally, there's a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In Search Engine Marketing, Inc., ibm.com's site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost.The authors begin with an up-to-date introduction to the fundamentals: of how search engines have evolved, how search marketing works, and how searchers and site visitors really think when they're trying to find information. You'll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Drawing on their unsurpassed experience, the authors systematically address every issue you're likely to encounter, from enforcing search-engine friendly content standards through hiring consultants.You'lllearn how to: * Handle the unique optimization and marketing challenges associated with large sites * Create site standards that codify best SEO/SEM practices * Align search marketing with your company's strategic and tactical goals * Automate checking and reporting for every page on your site * Create monthly scorecards and use them to drive improvement * Provide effective guidance to content developers and designers, in language they'll understand * Get your site indexed, choose target keywords, optimize content, and attract links * Make the most of the leading search engines and specialized and local search * Ensure that paid search efforts deliver optimal results, cost-effectively * Measure site-wide success rates across multiple systems and technologies * Hire the right SEO consultant-and avoid the wrong ones Whether you're a marketing, Web, or IT professional, product manager, or content specialist, this book will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly. A A(c) Copyright Pearson Education. All rights reserved.
Price=$31.49
Buy]]> Tue, 03 Feb 2009 13:36:17 -0600 http://www.computerprotectionsystems.com/products/books/search-3.htm http://www.computerprotectionsystems.com/products/books/search-3.htm
By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success.

In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to:

• Craft an online marketing plan, set site goals, and define your market
• Uncover what makes an effective online storefront and what your site must offer to encourage shoppers
• Use e-mail marketing effectively and spread the word via e-newsletters
• Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies
• Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site
• Track site activity with Web analytics, interpret sales statistics, and determine where problems originate
• Take advantage of search engines where you can submit your site for free
• Encourage visitors to come back and find subscribers for your online newsletter

Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!
Price=$16.48
Buy]]> Tue, 03 Feb 2009 13:35:53 -0600 http://www.computerprotectionsystems.com/products/books/web-3.htm http://www.computerprotectionsystems.com/products/books/web-3.htm

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.. .

Learn how to:

. .
• Build an AdWords campaign from scratch.
• Identify keywords that entice people to click on your ads.
• Get the lowest bid prices on your keywords.
• Defeat click fraud and other scams.
• Use search engine optimization techniques.
• Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.. . .
Price=$16.47
Buy]]> Tue, 03 Feb 2009 13:35:02 -0600 http://www.computerprotectionsystems.com/products/books/ultimate.htm http://www.computerprotectionsystems.com/products/books/ultimate.htm
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
Price=$19.79
Buy]]> Tue, 03 Feb 2009 13:34:49 -0600 http://www.computerprotectionsystems.com/products/books/social.htm http://www.computerprotectionsystems.com/products/books/social.htm
This short & informative Google Adwords Guide is a "must have" for all your internet market, online advertising, business marketing budget needs when using Google Adwords. This book will make you the Ultimate Advertiser amongst your e-commerce competition. So whether you're looking to increase your sales or just change the business & culture of your current ad campaigns. This book will help almost any Industry & Profession that chooses to use Google Adwords. Please also check out Google Adsense Advanced 2.0 as well.
Price=$33.33
Buy]]> Tue, 03 Feb 2009 13:58:10 -0600 http://www.computerprotectionsystems.com/products/books/google.htm http://www.computerprotectionsystems.com/products/books/google.htm
Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords.
Price=$9.99
Buy]]> Tue, 03 Feb 2009 13:58:09 -0600 http://www.computerprotectionsystems.com/products/books/search-6.htm http://www.computerprotectionsystems.com/products/books/search-6.htm
If you are involved with the marketing of a product or service you most likely need the assistance of a variety of vendors to help you create and produce your marketing tools. This book will help you make cost-effective decisions about working with those vendors, especially those related to the creative and production processes. The Ultimate Guide to Purchasing Website, Video, Print and Other Creative Services will take out the mystery, eliminate the headaches, and enhance feelings of success involved in an otherwise challenging task. In 269 easy-to-read and use pages this hands-on reference walks you through the process of selecting, buying, and evaluating creative services. Included are: . Helpful suggestions for defining your goals and projects. . Easy-to-use guidelines for setting realistic schedules. . Common-sense help for developing and monitoring budgets. . Handy checkpoints for selecting and working with the entire range of suppliers, from artists and designers, to printers to web providers to video producers. . More than 20 professionally developed forms and checklists provide you with the everyday tools to communicate clearly; make informed, intelligent choices and decisions; and set sensible guidelines for evaluating outcomes.
Price=$18.98
Buy]]> Tue, 03 Feb 2009 13:58:07 -0600 http://www.computerprotectionsystems.com/products/books/the-21.htm http://www.computerprotectionsystems.com/products/books/the-21.htm
Companies know that globalizing their web sites will produce exponential revenue growth - Web Globalization Strategies: Beyond Borders tells web developers how to do it. By 2003, the US will account for less than one-third of the worldwide Internet user-base of 602 million. This book illustrates step-by-step measures to take to globalize any web site for almost any country in the world, while presenting spotlights on real companies who have globalized their sites and the benefits they've received.Most executives know they want to reach a global market but have no idea what obstacles they face. The web globalization process is complex, constantly evolving, and the languages themselves can be highly intimidating. This book will provide the reader with the understanding and "best practices" necessary to successfully manage a Web globalization strategy. Crammed with useful facts, tips, and ideas, this book will offer step-by-step advance on every aspect of web development, both technical and non-technical. Offers practical, in-depth information on such hard-to-research topics as online revenue models, online marketing options, site traffic analyses, usability testing, community building, legal issues, cost projections, and project management.
Price=$26.39
Buy]]> Tue, 03 Feb 2009 13:58:05 -0600 http://www.computerprotectionsystems.com/products/books/beyond.htm http://www.computerprotectionsystems.com/products/books/beyond.htm
China is about to pass the US as the largest Internet nation in the world, and its consumers are increasingly internet-savvy. Multinationals are scrambling to harness the Chinese Internet as a marketing tool.Just like the West, China is seeing a shift from top-down communications to a user-driven media landscape; companies can no longer expect to be in control of their messages. But Chinese Internet users are different from their Western peers. This means you cannot just adopt the same communication formulas that work at home.In this book, we explain what works and what doesn't work. It is the first book of its kind. It spans the entire range of Internet communications, from corporate websites and press room design to blogging and consumer-generated media, and is essential reading for anyone embarking on the task of marketing on the Internet in China.
Price=$25.00
Buy]]> Tue, 03 Feb 2009 13:57:56 -0600 http://www.computerprotectionsystems.com/products/books/catching.htm http://www.computerprotectionsystems.com/products/books/catching.htm

This book constitutes the refereed proceedings of the 9th International Conference on Electronic Commerce and Web Technologies, EC-Web 2008, held in Turin, Italy, in September, 2008 in conjunction with Dexa 2008.

The 12 revised full papers presented together with 2 invited papers were carefully reviewed and selected from numerous submissions. The papers are organized in five topical sessions on security in e-commerce, social aspects of e-commerce, business process and EC infrastructures, recommender systems and e-negotiations, and Web marketing and user profiling.

This book provides answers to these questions and specifically addresses the fact that although a website is not for every company, it can be a cost-effective tool for small companies who do not have a big marketing budget or large distribution networks. This book will help small companies sculpt their content and build navigation systems that meet their specific needs and maximize the site?s potential.
Price=$40.00
Buy]]> Tue, 03 Feb 2009 13:57:04 -0600 http://www.computerprotectionsystems.com/products/books/make-your-2.htm http://www.computerprotectionsystems.com/products/books/make-your-2.htm
This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories.

. Explains why and how marketers can and must optimize their sites for searchability from the outset

. Describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

. Completely revised and updated this new edition focuses on the key aspects of how people search, the mobile Internet and pay per click adverting
Price=$27.26
Buy]]> Tue, 03 Feb 2009 13:57:02 -0600 http://www.computerprotectionsystems.com/products/books/marketing-9.htm http://www.computerprotectionsystems.com/products/books/marketing-9.htm
Is your website operating like a MONEY GRABBING MACHINE? WOULD YOU LIKE IT TO? I have some amazing INTERNET MARKETING SECRETS for you! You will find these 76 INTERNET MARKETING gems to be priceless... even if you only take advantage of a handful of them in your WEBSITE MARKETING efforts you will still be way ahead of the game! **** With 37 years of marketing behind me, creating profitable companies from scratch, pulling in big bucks by consulting to direct mail, catalog and Internet marketing companies, I know so many marketing secrets. **** But I even amazed myself when I starting putting together this special report. **** Ready to discover just how powerful these 76 secret ideas really are? Put just a few of these AMAZING INTERNET MARKETING SECRETS to work on your website and which the big bucks flow in!
Price=$14.95
Buy]]> Tue, 03 Feb 2009 13:57:01 -0600 http://www.computerprotectionsystems.com/products/books/76.htm http://www.computerprotectionsystems.com/products/books/76.htm
This book will guide you through the publishing process step-by-step. You will also find tips and ideas in this book on what to publish to make money. After you have published your book, you will have to learn how to market it. Without a good marketing strategy you are basically throwing your book into a warehouse with ten million other titles and no one may ever stumble across your book. This book will explain to you how to use DATABASE LOGIC to market your book on the Internet to get it noticed by more potential customers. There is no additional cost to you to implement my marketing strategies, only your time is required.
Price=$13.98
Buy]]> Tue, 03 Feb 2009 13:56:59 -0600 http://www.computerprotectionsystems.com/products/books/best-in-2.htm http://www.computerprotectionsystems.com/products/books/best-in-2.htm
If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.

Topics Include

• Search engine optimization (SEO) vs. search engine marketing (SEM)
• Getting to know your searchers
• Crawler-based search engines
• Keywording to rank high in searches
• Keyword combinations, variations, and stop words
• Setting up a site the wrong way: what to avoid
• Creating a search-friendly site
• Submitting websites for search engine indexing
• Building link relationships

In Streetwise Low-Cost Web Site Promotion, marketing expert Barry Feig shows you how to develop an online marketing plan that will get a Web Site the visibility it needs without breaking the marketing budget and provides you with the tools and tips you need to win the war over Internet real estate.

Feig outlines how to:

Develop a marketing plan that's sure to work-before you go online

Build quality traffic-attracting customers who will buy your product or service

Keep them coming back for more with relationship marketing strategies

Unlock the secrets of Web search engines and turn your site into a category leader

Develop an interactive B2B site

Filled with practical advice that can be put to work immediately, and containing dozens of real-world examples of companies that have developed innovative and effective online promotional programs, Streetwise Low-Cost Web Site Promotion is an invaluable resource for anyone who wants to build a profitable business online.
Price=$17.95
Buy]]> Tue, 03 Feb 2009 13:56:09 -0600 http://www.computerprotectionsystems.com/products/books/streetwise.htm http://www.computerprotectionsystems.com/products/books/streetwise.htm
WEB ADVERTISING AND MARKETING BY DESIGN topics include: Creating the elements of your press kit Using Internet push to distribute news and deliver ads Creating a Frequently Asked Question component Making guest books or surveys Implementing threaded discussions or chat Designing and placing banner ads Creating an online catalog Generating employee news on an in-house intranet
Price=$24.99
Buy]]> Tue, 03 Feb 2009 13:55:59 -0600 http://www.computerprotectionsystems.com/products/books/web-21.htm http://www.computerprotectionsystems.com/products/books/web-21.htm
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.

Readers' Benefits from The Findability Formula:
* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.
* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.
* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.
* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability".
* Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.
* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies
Price=$15.61
Buy]]> Tue, 03 Feb 2009 13:55:57 -0600 http://www.computerprotectionsystems.com/products/books/the-14.htm http://www.computerprotectionsystems.com/products/books/the-14.htm Price=$26.67
Buy]]> Tue, 03 Feb 2009 13:55:56 -0600 http://www.computerprotectionsystems.com/products/books/web-20.htm http://www.computerprotectionsystems.com/products/books/web-20.htm Price=$67.95
Buy]]> Tue, 03 Feb 2009 13:55:54 -0600 http://www.computerprotectionsystems.com/products/books/databased.htm http://www.computerprotectionsystems.com/products/books/databased.htm
A fully updated edition of the best-selling industry classic. The only marketing book businesses need to take full advantage of the Internet is back--and it's better than ever. The Web's growth and impact in the few years since the first edition of World Wide Web Marketing was written have been nothing less than monumental: technologies like Java, push, and intranets/extranets have entirely rewritten the rules for online marketing. Popular author Jim Sterne's completely updated second edition provides all of the information marketing managers, advertising professionals, and publicists need to succeed. In straightforward, no-nonsense language, this book fuses classic Web marketing strategies with the latest available technologies, including banner advertising, cable access, personalization engines, and outsourcing. Sterne also includes a fascinating and insightful examination of the enormous changes the Web has brought to the way we do business.
Price=$29.99
Buy]]> Tue, 03 Feb 2009 13:55:23 -0600 http://www.computerprotectionsystems.com/products/books/world-2.htm http://www.computerprotectionsystems.com/products/books/world-2.htm
Signature Web Marketing: A Handbook for Professionals, will help you get up to speed in your web marketing efforts. Put the latest in online promotional tools to work in your business. Learn from practical advice, resources, checklists, and bonus articles on personal branding, web-friendly products and services, the latest in website options, powerful copywriting, permission-based marketing, and accepting orders and online payments. This guide has been written specifically to help you work smarter through the use of technology.
Price=$19.98
Buy]]> Tue, 03 Feb 2009 13:55:15 -0600 http://www.computerprotectionsystems.com/products/books/signature.htm http://www.computerprotectionsystems.com/products/books/signature.htm

The total number of web pages today has been estimated at over 3 billion, spanning millions of individual websites. Not surprisingly, there is tremendous pressure on web developers and designers to remain current with the latest technologies.

The Web Site Cookbook from O'Reilly covers all the essential skills that you need to create engaging, visitor-friendly websites. It helps you with the practical issues surrounding their inception, design, and maintenance. With recipes that teach both routine and advanced setup tasks, the book includes clear and professional instruction on a host of topics, including:

• registering domains
• ensuring that hostnames work
• managing the directory
• maintaining and troubleshooting a website
• site promotion
• visitor tracking
• implementing e-commerce systems
• linking with sales sites

This handy guide also tackles the various elements of page design. It explains how to control a reader's eye flow, how to choose a template system, how to set up a color scheme, and more.

Typical of O'Reilly's "Cookbook" series, the Web Site Cookbook is written in a straightforward format, featuring recipes that contain problem statements and solutions. A detailed explanation then follows each recipe to show you how and why the solution works. This question-solution-discussion format is a proven teaching method, as any fan of the "Cookbook" series can attest to.

Regardless of your strong suit or your role in the creation and life of a website, you can benefit from the teachings found in the Web Site Cookbook. It's a must-have tool for advancing your skills and making better sites.

The hardest part of making a successful website isn't "making" it--you can hire someone to do the design and coding. The hardest part is writing great content that will attract readers and keep them coming back.

Do the Web Write is a complete guide to writing (and running) a successful website. This is not a book on how to code your website, but a book on how to determine what pages you should have on your website and how best to write them.

The book is written in plain English and covers many different types of websites, including blogs, corporate websites, social networking sites, and small business sites. Online technology will change each year, but what remains constant is that a website needs great content, written in an engaging and web-friendly manner, to make it a success.

This book takes you step-by-step through every essential page you'll need on your website and demonstrates how to write each page.

* Learn the fundamental elements of a successful website

* Format your website in an order that's user friendly

* Write attention-getting blog posts

* Create helpful FAQ pages to generate more traffic

* Write press releases that get attention on the web

* Write successful "landing pages"

* And much more!
Price=$15.56
Buy]]> Tue, 03 Feb 2009 13:53:07 -0600 http://www.computerprotectionsystems.com/products/books/do-the.htm http://www.computerprotectionsystems.com/products/books/do-the.htm
Setting up your own domain and website without a readily available office expert can be challenging, even for the technically savvy. You have to choose from multiple options, from simple to complex, to configure web technology to meet your needs. Individually, each software component is not difficult. It's the oh-so-important details involved in putting them together that can be problematic.

This book is your guide to the many technology tools that can be utilized to build your web presence. Stages from registering a domain name to creating a website and utilizing your domain for email and internet marketing are outlined.

Top 5 things the reader will walk away with after reading the book:

• 1. Set up a domain registration correctly for asset protection, email and a website.
• 2. Evaluate options for building a website.
• 3. Become aware of alternative email configurations for domain names.
• 4. Make their domain and website findable using simple internet marketing techniques.
• 5. Learn basic online and offline tactics for driving web traffic to their website.

If you have hesitated to build a Web site for your small business or nonprofit organization . . . If you want a step-by-step approach to Web marketing . . . If you need simple, nontechnical tools for converting your print brochures, text, and graphics into a powerful online promotion . . . this comprehensive book/CD-ROM package is just for you.

Full of practical and easy-to-implement guidelines, Web Marketing Cookbook will help you:

• Develop effective and appealing Web pages quickly, even with a small budget and limited technical knowledge
• Adapt your product, membership, service, and other sales materials into dynamic and useful Web content
• Implement a complete international Web marketing program, with sensitivity to cultural and business differences
• Generate new sales and publicity with industry-specific tips
• Understand the role of advanced Web technologies such as Java and VRML.

On the CD-ROM you'll find ready-to-use templates for creating online promotional materials, including:

• Banner advertisement, electronic brochure, and catalog
• Product selection guide, price/parts list, and online coupon
• Events calendar and registration form
• Online Newsletter and Press release
• Company and personal profiles
• FAQ page and visitor feedback form
• What's New page
• Tools and resources for increasing your Web marketing expertise even more!

JANICE M. KING is a marketing consultant and writer with more than 15 years of marketing experience in both small business and high-tech industries. She regularly writes and speaks on high-tech marketing issues.

PAUL KNIGHT and JAMES H. MASON are the founders of 64K Internet Marketing, Inc., a very successful Seattle-based Web marketing firm that delivers services such as Web site development, electronic commerce, online database solutions, Java, Real Audio, and virtual reality applications.

Visit our Web site at http://www.wiley.com/compbooks/
Price=$39.99
Buy]]> Tue, 03 Feb 2009 13:52:54 -0600 http://www.computerprotectionsystems.com/products/books/web-13.htm http://www.computerprotectionsystems.com/products/books/web-13.htm
With the help of push, tracking, and analysis tools, audio-visual conferencing, and other cutting-edge technologies, marketers can now use the Web to develop long-term, highly profitable, one-to-one relationships with their most valued customers. This groundbreaking guide introduces a dynamic new marketing strategy and shows how to use the latest technologies and techniques to launch successful campaigns. .
Price=$34.99
Buy]]> Tue, 03 Feb 2009 13:52:52 -0600 http://www.computerprotectionsystems.com/products/books/internet-11.htm http://www.computerprotectionsystems.com/products/books/internet-11.htm
Now anyone can be an online millionaire! These days it's easier, cheaper, and safer than ever to start an Internet business using readily available technology and turnkey opportunities. In this strategy-packed guide, Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with "mom and pop" entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get:

* a guide to e-business opportunities, including "instant e-businesses" that require no start-up capital * strategies for making money from home and turning hobbies into businesses * marketing and product tips * legal and financial advice * a list of recommended vendors * years of expertise and experience in one easy-to-use book

Internet Riches also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business!
Price=$14.96
Buy]]> Tue, 03 Feb 2009 13:52:50 -0600 http://www.computerprotectionsystems.com/products/books/internet-10.htm http://www.computerprotectionsystems.com/products/books/internet-10.htm
If you plan on spending more than $500 in online advertising in 2009, then you don't want to miss this book. Written for busy marketers for whom online advertising may not lived up to expectations, Turn your online marketing around now! delivers practical content you can put to use right away to improve your response rates and put an end to ineffective online marketing campaigns.

The book covers all the essential online marketing tools that have come to define Web 2.0 such as: Social networking, Blogs, Podcasts, YouTube, Digital brochures, and Online communities. In addition, traditional online tools are also covered to provide you with a complete and comprehensive guide for all your projects. These include: Email marketing, Banner advertising, Search engines, eBranding, and Online newsletters.

Special sections on Google, YouTube, and online word-of-mouth initiatives will show you how to turn your everyday web site visitors into marketers for your products. Now, also includes ""buzz"" marketing monitoring!
Price=$16.47
Buy]]> Tue, 03 Feb 2009 13:52:47 -0600 http://www.computerprotectionsystems.com/products/books/turn-your.htm http://www.computerprotectionsystems.com/products/books/turn-your.htm
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.
Price=$21.99
Buy]]> Tue, 03 Feb 2009 13:52:45 -0600 http://www.computerprotectionsystems.com/products/books/internet-9.htm http://www.computerprotectionsystems.com/products/books/internet-9.htm
Rod Cook's Annual How To Start Your Network Marketing, Modern Party Plan, or Web Affiliate Company is the worlds largest (over 304 8.5 x 11) diagrammed, detailed books on starting an MLM Company. It gives written descriptions of what you need to do to prosper, often with illustrations followed by essential check lists. It covers critical areas such as Strategic Marketing research, MLM Legal issues that destroy many MLM Companies, MLM - Party Plan, Compensation Plans (diagrammed in detail), how to attract MLM Distributors to build your company, how to run operations, a complete Glossary of MLM - Network Marketing and Party Plan terms, a complete chapter on MLM Software and a CD rom on how to choose the Software, how not to get cheated by fraudulent Software vendors or MLM Consultants, there is a complete chapter on multiple low cost sources of everything needed to save money, there is a chapter on how not to let top MLM builders manipulate you while at the same time attracting top MLM Hitters, as an addition there is a 200 page E-book on the CD rom on the MLM Internet University and Killer Internet Marketing Tactics for MLM - Network Marketing an Party Plan Companies. This book is re-written at least once a year (sometimes monthly) to keep the content fresh and the marketing tips hot. The book includes an hour of FREE consulting with Rod Cook, a certified IMC/AMA Master Consultant, in the area of MLM - Network Marketing - Party Plans and Affiliate Marketing programs. The strength of this book comes from the fact Rod is a programmer, owned an MLM Company, and has been a million dollar a year earner in Network Marketing - MLM. He also did Party Plans and was part owner of a Party Plan Company. Rod took all his years of experience since 1968 and put it into a selfhelp know how manual, How To Start Your Network Marketing, Modern Party Plan, or Web Affiliate Company. The book is written in common business terms so that it is easy to understand, (especially with pictures and diagrams) while the precise logic (such as MLM pay plans) is by the experienced M.B.A. Rod Cook.
Price=$169.00
Buy]]> Tue, 03 Feb 2009 13:52:43 -0600 http://www.computerprotectionsystems.com/products/books/how-to-5.htm http://www.computerprotectionsystems.com/products/books/how-to-5.htm Price=$16.48
Buy]]> Tue, 03 Feb 2009 13:52:39 -0600 http://www.computerprotectionsystems.com/products/books/the-11.htm http://www.computerprotectionsystems.com/products/books/the-11.htm
Need More Traffic? Sales? Get Help From The Pro's! Proven tips from real people, making real money on line!
Right now, people all over the world are making money on line via their Web Sites and Ezines, and I have managed no less than 40 of them to reveal their personal success tips with you... so keep reading if you want to find out how they do it!
No matter what you sell on line (Ebooks, software, or affiliate programs), your business will only become profitable if you know the basics of Web Marketing!

Price=$9.56
Buy]]> Tue, 03 Feb 2009 13:52:37 -0600 http://www.computerprotectionsystems.com/products/books/web-11.htm http://www.computerprotectionsystems.com/products/books/web-11.htm
The Millionaire’s Guide to eBook Publishing is a must have for any perspective eBook author. Unlike older publishing books which focus on traditional publishing avenues used in the 80’s and 90’s, this book explains how the power of the Internet can be harnessed to allow an author to self publish their own eBook. This book is the most up to date and informative resource about On Demand Publishing available today. Not only is this book available as the paperback book you see today, but it originally started out as an eBook. The author, Jason D. Farber, shares his extensive knowledge of eBook development, marketing, and advertising. Using these concepts, you will learn how to create your own money tree. In the past, prospective authors had to hope that their book would be picked up by a publisher and have their work put into print. Today, an informed author can take control of their publishing needs and publish their work themselves.
Price=$16.95
Buy]]> Tue, 03 Feb 2009 13:52:30 -0600 http://www.computerprotectionsystems.com/products/books/millionair.htm http://www.computerprotectionsystems.com/products/books/millionair.htm

Price=$24.95
Buy]]> Tue, 03 Feb 2009 13:52:28 -0600 http://www.computerprotectionsystems.com/products/books/adult-web.htm http://www.computerprotectionsystems.com/products/books/adult-web.htm
For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process. Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as: understanding marketing and the 'new' Web starting a blog creating your own website social networking tapping into free or inexpensive sources of help online Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.
Price=$16.20
Buy]]> Tue, 03 Feb 2009 13:52:25 -0600 http://www.computerprotectionsystems.com/products/books/virtually.htm http://www.computerprotectionsystems.com/products/books/virtually.htm
The Book Called "Brilliant ...Indispensable ...and a Must Read" by Publishing and Publicity Experts!

The Web-Savvy Writer: Book Promotion with a High-Tech Twist, Second Edition, shows you how to develop a cost-effective, targeted online book promotion campaign, assuming no prior technical skill other than basic computer knowledge. Filled with more than 200 pages of tips, techniques, resources, and examples, this essential guide will help you:

-- Develop a website that drives book sales
-- Create an attention-getting online media campaign that attracts both the press and potential readers
-- Plan and conduct a successful virtual book tour that reaches thousands more potential book buyers than any in-person tour
-- Profit from new media such as blogging, podcasting, and web video that enable you to develop and maintain an audience and your all-important author platform
-- Save time and money by choosing the most cost-effective products and services and automating your online book promotion campaign
-- Learn by examples, with dozens of sample scenarios that help you quickly put technique into action
-- Master the world of social networking sites like MySpace, YouTube, Facebook, and more to generate word-of-mouth buzz for your book
-- And much more!

Bonus Content to Help Enhance and Simplify Your Online Book Promotion Campaign

The Web-Savvy Writer contains bonus content to make your online book promotion campaign a success even faster:

Bonus #1: Ask the Experts: 12 Successful Authors Share Their Book Promotion Secrets. Detailed advice from 12 successful authors on the keys to their book promotion success.
Bonus #2: 90 Online Marketing Terms Every Author Should Know. This glossary will have you speaking and understanding the lingo in no time.
Bonus #3: Online Book Promotion Checklists. Detailed checklists to keep you on track with your online book promotion campaign.
Price=$17.95
Buy]]> Tue, 03 Feb 2009 13:52:23 -0600 http://www.computerprotectionsystems.com/products/books/the-10.htm http://www.computerprotectionsystems.com/products/books/the-10.htm
Whether a Web site's purpose is producing inquiries or sales, the words have to tantalize the visitor with something not available elsewhere, explain the offering thoroughly, and persuade the visitor to take action. For individuals, organizations, and companies on a do-it-yourself budget as well as Web designers and Web marketers, this book delves into the details that make or break a Web site. It shows how to transform a site that just sits at its URL into a site that generates more interest and more orders. Topics covered include gathering leads, marketing copy, content as bait, and graphics and layout. Also included are complete sample makeovers and commentary on 10 different kinds of sites including multi-product sales, a professional firm, subscription publication, brick-and-mortar shop, and Internet services.
Price=$29.95
Buy]]> Tue, 03 Feb 2009 13:52:16 -0600 http://www.computerprotectionsystems.com/products/books/poor.htm http://www.computerprotectionsystems.com/products/books/poor.htm
The essential resource for building a global community of customers.

How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.
Price=$11.53
Buy]]> Tue, 03 Feb 2009 13:52:13 -0600 http://www.computerprotectionsystems.com/products/books/how-to-4.htm http://www.computerprotectionsystems.com/products/books/how-to-4.htm
"Web 2.0" has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of "things": --More and more, power is in the hands of individual users and their networks. --Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. --New technology now makes rich online experiences and complex software applications possible, and at a low cost. --Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.
Price=$27.96
Buy]]> Tue, 03 Feb 2009 13:52:09 -0600 http://www.computerprotectionsystems.com/products/books/web-10.htm http://www.computerprotectionsystems.com/products/books/web-10.htm
Provides the skills to turn your creative vision into a marketing strategy and find the technology to support it using the Internet. Softcover.
Price=$56.00
Buy]]> Tue, 03 Feb 2009 13:52:08 -0600 http://www.computerprotectionsystems.com/products/books/exploring.htm http://www.computerprotectionsystems.com/products/books/exploring.htm

Too many Web site owners work on the if-you-build-it-they-will-come model for their Web sites. Unfortunately, those eagerly anticipated users don’t always come. A Web site is a passive media with limited visibility until you actively market it to others.

Web marketing is a challenging and laborious activity. The exponential growth of the Internet has further compounded this problem as more and more Web sites are being added daily. How can you beat the crowd and attract the largest possible traffic to your Web site? Author Thomas Wong reveals the secrets used by world's top Internet marketing professionals in 101 WAYS TO BOOST YOUR WEB TRAFFIC. This powerful book spells out proven techniques that help you:

- Increase your Web traffic easily and quickly - Save time and money associated with Web marketing - Reach out to a larger, more targeted audience - Get others to buy your ideas, products, and services - Earn the fame and fortune you deserve

Your Web site can become as popular as the one you envy when you use 101 WAYS TO BOOST YOUR WEB TRAFFIC to get it noticed, listed, awarded, and visited by the millions of surfers on the Internet. You will learn how to bring them to your site and keep them coming back!
Price=$25.95
Buy]]> Tue, 03 Feb 2009 13:52:02 -0600 http://www.computerprotectionsystems.com/products/books/101-ways-2.htm http://www.computerprotectionsystems.com/products/books/101-ways-2.htm
The internet provides one of the most effective marketing tools your company can use to promote your brand, service or products. It offers a whole range of new ways to reach both new and existing customers; support press enquiries; research campaigns; investigate new export markets; set up focus groups; get advice or discuss techniques with other professionals, or simply find the best place to buy balloons for your next product launch!

The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point.

E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net.
Price=$34.32
Buy]]> Tue, 03 Feb 2009 13:52:00 -0600 http://www.computerprotectionsystems.com/products/books/work-the.htm http://www.computerprotectionsystems.com/products/books/work-the.htm
31 Days to Millionaire Marketing Miracles is a breakthrough blueprint of the proven steps of the most brilliant internet programs out there that will cut to the heart of your stops and get your Internet dreams realized. In addition it profiles some of the hottest Internet Marketers in the industry and includes exclusive audio interviews by Tracy with Yanik Silver, Jason Oman, Adam Ginsberg, and more. Your step-by-step guide to Direct Internet Profits that will give you what you need, when you need it, in the order that you need it!
Price=$17.95
Buy]]> Tue, 03 Feb 2009 13:51:59 -0600 http://www.computerprotectionsystems.com/products/books/31-days.htm http://www.computerprotectionsystems.com/products/books/31-days.htm
Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition?

Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds. Fundamental change is required. Real-world examples from companies such as Volcom, Ryanair, IBM, Viking, Adidas, Proctor & Gamble, and many others show you how to open meaningful interactions with your customers, develop authenticity, share recognition, and engage.

Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In The Age of Engage, widely respected marketing strategist Denise Shiffman lays out a provocative blueprint for how you can

• Create persuasive value so that your products stand out in this new era
• Build trust by reshaping audience interactions
• Expand social currency and extend your sphere of influence
• Deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers

The Age of Engage will transform the way you think about marketing. It will inspire you to engage audiences by interacting with them in new and inventive ways. And, it will help you reshape or reinvent your company culture, products, and marketing to entice audiences and catalyze markets.

Praise for The Age of Engage:

'The Age of Engage is an amazing and essential guide for business, defining the strategic path companies must take for product success. To master the profound changes in marketing forged by the evolution of the Web, every marketer must read this book!' --Eric Schmidt, CEO, Google

'The Age of Engage is revealing and straightforward and envisions a way for all of us to move easily into the open, interactive business and marketing practices Web 3.0 and beyond will require.' --Pat Sueltz, CEO, SurfControl PLC

'An illuminating text that assembles in one place the vast changes the Web is driving across marketing and explains today's requisite paradigm for reinventing your brand. It's Google Maps for marketers in this era.' --Tracey Stout, senior vice president and chief marketing officer, Fair Isaac Corporation

'The Age of Engage is astute and inspiring. It has given me a host of creative approaches for marshalling the Live Web as a fundamental part of my brick and mortar business.' --Amanda West, CEO, Amanda's Restaurants

'The Age of Engage offers a blueprint for infiltrating the ongoing conversations of the Live Web that move a product from a mere commodity to a powerful brand.' --Ben Elowitz, CEO, Wetpaint

'Shiffman's conversational style embodies the authentic dialogue she believes companies must have in order to engage their audiences and succeed in the interactive age.' --Sam Yagan, CEO, OkCupid.com
Price=$16.47
Buy]]> Tue, 03 Feb 2009 13:51:53 -0600 http://www.computerprotectionsystems.com/products/books/the-age.htm http://www.computerprotectionsystems.com/products/books/the-age.htm
(Wiley Computer Publishing) Comprehensive resource offering coverage of the latest tools, products, technologies, and solutions for one-to-one Internet marketing. The CD-ROM includes interactive checklists and tools for making decisions and writing reports. System requirements not listed. Softcover.
Price=$39.99
Buy]]> Tue, 03 Feb 2009 13:51:51 -0600 http://www.computerprotectionsystems.com/products/books/one-to-one.htm http://www.computerprotectionsystems.com/products/books/one-to-one.htm
"We are all DigiMarketers now" - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. --Miles Young, Chairman, Ogilvy & Mather Asia Pacific

The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth. --John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School

Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice. --Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com

DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business.--Dipak C. Jain, Dean, Kellogg School of Management

The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition. --John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search

Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory. --Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group
Price=$19.77
Buy]]> Tue, 03 Feb 2009 13:51:48 -0600 http://www.computerprotectionsystems.com/products/books/digimarket.htm http://www.computerprotectionsystems.com/products/books/digimarket.htm
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
Price=$23.75
Buy]]> Tue, 03 Feb 2009 13:51:46 -0600 http://www.computerprotectionsystems.com/products/books/advanced-2.htm http://www.computerprotectionsystems.com/products/books/advanced-2.htm


Direct Web Sales Start with Good Web Design

Many small business owners believe all that is needed for good website design is to hire a graphic artist to produce an "online brochure" for the company. That's fine, if you have no intention of using your website to generate actual sales. If your purpose is to make a direct sale through your website, it is crucial that you understand what good website design really is.

In Internet Marketing: Profits That Lie Hidden in Your Website, you'll discover how to design a direct sales website, how to write profitable sales copy, how to optimize your website for the major search engines-such as Yahoo, Google, MSN, and AOL Search-and how to use Google Adwords to your advantage.

You don't need flash animations or fancy graphics to have a good website. Good design is all about focusing your marketing message exactly as you want it, and presenting it in such a way that when your customers do arrive, they'll be ready to buy.
Price=$26.56
Buy]]> Tue, 03 Feb 2009 13:51:45 -0600 http://www.computerprotectionsystems.com/products/books/internet-7.htm http://www.computerprotectionsystems.com/products/books/internet-7.htm
Affiliate Millions

For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how.

With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they'll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns.

Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.
Price=$16.47
Buy]]> Tue, 03 Feb 2009 13:51:41 -0600 http://www.computerprotectionsystems.com/products/books/affiliate.htm http://www.computerprotectionsystems.com/products/books/affiliate.htm

A Step-by-Step Guide to Social Media Marketing and Web 2.0 Optimization is a straightforward, easy-to-follow strategy that will lead you through the social media and Web 2.0 optimization process and help you to make your mark in the social Web.

Many of the tactics outlined in this 60 page guide can be implemented right out of the box and with little knowledge of programming or HTML. It really is a no-nonsense approach that you can easily tackle to establish a strong presence in this new Internet arena for you and your book or business.

Topics covered include (with links to examples and resources):
Creating an optimized Web site
Starting a blog or podcast
Optimizing your blog or RSS feed
Social Bookmarking sites like Technorati and del.icio.us
Sharing on sites like Digg and Propeller
Sharing media sites like Flickr and YouTube
Using Social Networking sites like Facebook and MySpace
Creating Social Media Newsrooms and Releases
Using widgets and badges

1. What to sell (products, services, advertisements or a brand)?

2. How to sell (web design, copy writing, technology, getting paid online)?

3. How to get visitors to your web site (generating traffic: free and paid)?

4. How to get them to buy your stuff (conversion: creating something remarkable, pre-selling, branding, trust building, give-aways)?

5. How to keep them and their friends coming back for more (upselling, cross-selling, affiliate program, joint ventures, self-sustaining lead generation)?

Master these 5 areas, one item at a time, and you are golden.

But the real secrets lie in knowing not just what to do, but more importantly, how to do it.

The web is full of information, but the problem is, the web is full of information! No, that was not a misprint - half of what is in this book is probably out there somewhere on the web, distributed among millions of pages. The problem is that the good information is hiding out there along with the bad information, and there is no easy way to find it.

All of that information is of absolutely no use unless someone collects it, reviews it, filters it and validates it. Yes, that last part - validating it - is the most important one. It is so easy to publish your thoughts online, that it has become almost impossible to cut through the clutter and get to the good stuff.

For instance, if you did a Yahoo! or Google search on "Yahoo SEO" or "Google SEO", you will get millions of web pages that supposedly have information about optimizing your web site for Yahoo! or Google. That information is buried within thousands of blog posts, forum postings, newsletters, reports, and niche sites.

If it is all sitting out there for free, then why is it that there people pay Yahoo a one time fee $299, and an ongoing yearly fee of $299 (forever) to get their web site listed in Yahoo's index (on top of that, if you stop paying them, and they will remove your site from their database)? And then there are others who pay hundreds, if not thousands, to Search Engine Optimization (SEO) companies or to buy high-priced commercial tools, in order to get top rankings on Google.

Are these people crazy to pay so much money to others to get their sites ranked on these search engines, when all of that information is available for free? Or are they just too lazy to do it themselves?

The truth is they are neither crazy, nor lazy. The problem is one of validation.

There is no practical way of finding out whether all that information available for free is any good at all, unless someone puts them all together in context, in a meaningful, consumable way - someone who can be trusted as a source, someone who is an authority on the subject, and someone who has done it all themselves - someone like yours truly.

In this book, you will learn spectacularly simple and completely free ways to get a spanking new web site (with absolutely no PageRank, no incoming links, no visitors) not just listed on Yahoo! and Google within days, but also get a top ranking on both these search engines (along with the rest) without spending a single dime on SEO, without exchanging a single link, without building a single list, without sending out a single email, without buying a single piece of software that promises "top rankings".

In fact, you will learn how to use the very same techniques to get not one, not two, but three top Google listings for the same web site, without using even one black-hat or gray-hat technique.

Just the two chapters on Traffic Generation and Link Popularity alone will be worth 10 times the price of this book. But I'll let you be the judge.

"If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!" --Dr. Joe Vitale, author, Hypnotic Writing

If you are a small to medium sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider.

Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy including site, landing page, blog, article, email, newsletter, PPC ad and press releases to give your business a clear competitive advantage.

"This book will help you make more sales and more money on the Internet than you ever thought possible!" --Brian Tracy, author, Getting Rich Your Own Way

Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online presence--today.
Price=$14.57
Buy]]> Tue, 03 Feb 2009 13:51:24 -0600 http://www.computerprotectionsystems.com/products/books/content.htm http://www.computerprotectionsystems.com/products/books/content.htm
The Cult of Analytics enables professionals to build an analytics driven culture into their business or organization, turning tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.

Online marketing channels are now mainstream methods to reach your audience, interact with and activate them. Offline channels can now also be measured better than ever before because of the online tools available. The book describes concrete planning processes as well as tactics to measure multi-channel as well as insure the results get to the people that need them.

With examples from dozens of companies ranging from small business to consumer sites to some of the largest companies in the world, the Cult of Analytics is a must have for any would-be digital marketer. A practical and applied guide, the book starts with how to organize your staff to working out what you should measure in order to gauge the relative success or failure of your online activities, the book expands to cover how to achieve online business objectives by using web analytics. Real-world examples are used throughout so that you can understand how to apply the tactics to your business.

* A practical and applied guide, this book uses real-world examples throughout and is the ideal starting point for anyone who wants to know what does and doesn't work online to meet their particular online business objectives - from driving sales and cutting costs to improving customer relationships.
* Many books explain the intricate technicalities of web analytics and others describe the strategy behind using them; this book bridges the gap. Starting with an in-depth guide to working out what you should measure in order to gauge the relative success or failure of your online activities, the book expands to cover how to achieve online business objectives by using web analytics.
* Written by the well-known e-business analyst, Steve Jackson (TBC).
Price=$54.95
Buy]]> Tue, 03 Feb 2009 13:51:22 -0600 http://www.computerprotectionsystems.com/products/books/cult-of.htm http://www.computerprotectionsystems.com/products/books/cult-of.htm
Learn how to get a successful, money-making website built for you correctly the first time. This book will arm you with everything you need to know to go from an outdated site or a simple idea to a brand new, fully-functional, money-making business website. You'll learn how to hire the perfect Web designer for a fair price and how to guide them to create the most user-friendly, powerful, trusted and successful website possible for your business and budget. And it will teach you the fundamentals you'll need to succeed on the Web. Jason O'Connor owns the Web design and marketing firm Oak Web Works, LLC (http://www.oakwebworks.com). He is an expert Web designer, programmer and marketer who takes you step by step through the entire website building process in this book. He'll give you in-the-trenches and cutting-edge information that will save you a lot of money, time and frustration. You will be guided through each step in the creation of a successful business website. You will discover how to plan your website, work with your Web designer and show you why you need to demand very specific things to ensure your online success. And you'll also learn ways you can market your website. You can suffer through the entire website building process and be massively disappointed with the end result, blind to the details, ignorant of website fundamentals, and full of regret for the amount of money you spent. Or you can ensure that you'll save time and money, understand what goes into a great website, have a relatively easy time with the whole process, be thrilled with the final product, and end up with a successful website that helps you achieve all your business goals. This book's entire purpose is to help you achieve the latter. Among the many Web business-related things this book will teach you are: 1.How to choose & hire the right Web design company or freelancer for your project. 2. How to manage the creation of a business website that increases your bottom line. 3. How to go from a simple idea to a fully-functional, money making website in no time flat. 4. How to choose the right navigation structure. 5. How to separate your site from your competition. 6. What every business website must have. 7. How design, marketing and programming properly interact to form every website. 8. How to ensure your website includes all three pillars of the Web. 9. How to choose the right web site for your business. 10. How to save serious money and time when getting your website built. 11. How to negotiate with the Web vendors you're considering hiring. 12. How to ensure you'll make money with your website. 13. What components make up every successful website. 14. What makes a business website great. 15. What to provide your Web vendor. 16. How to plan the creation of your website. 16. How to properly search online 17. How to choose the right website colors, fonts and layouts. 17. E-marketing tactics and strategies. If you need a new business website this book is for you.
Price=$31.20
Buy]]> Tue, 03 Feb 2009 13:51:19 -0600 http://www.computerprotectionsystems.com/products/books/the-9.htm http://www.computerprotectionsystems.com/products/books/the-9.htm

"What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how—by trying lots of little things, studying the results, learning quickly from your failures, and doing it all over again. He gives you a framework for getting over your fears of talking with your customers without a committee to protect your behind. Great book."

–Robert Scoble
Video blogger of the Scoble Show and Co-author of the top-selling corporate blogging book, Naked Conversations

Start Fast, Fix Fast, and Fix Again: Marketing for Breakthrough Results

For decades, marketers have been taught to carefully plan ahead because “you must get it right–it’s too expensive to change.” But, in the age of the Web, you can know in hours whether your strategy’s working. Today, winners don’t get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly…then fix it, just as quickly!

In this book, Internet marketing pioneer Mike Moran shows you how to do that–step-by-step and in detail. Drawing on his experience building ibm.com into one of the world’s most successful sites, Moran shows how to quickly transition from “plan then execute” to a non-stop cycle of refinement.

You’ll master specific techniques for making the Web’s “two-way marketing conversation” work successfully, productively, and profitably. Next, Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it…achieving unprecedented efficiency, accountability, speed, and results.

• The indispensable online marketing guide for every CMO, brand marketer, direct marketer, online marketing specialist, strategist, and entrepreneur
• Learn more from your customers–and learn it faster
• Systematically measure online marketing results–and improve them
• Create deeper relationships with your customers on the Web
• Leverage podcasting, social networks, wikis, virtual worlds, search, viral marketing, blogs, and other new tools
• Build a lean, mean conversion machine
• Preview new innovations you’ll be implementing next year and the year after
• Overcome the organizational, political, and personal obstacles that keep marketers doing things the “old-fashioned” way

Foreward xv

Preface xvii

Acknowledgements xxiii

About the Author xxvii

Part 1: That Newfangled Marketing 1

Chapter 1: They’re Doing Wonderful Things with Computers 3

Chapter 2: New Wine in Old Bottles 21

Chapter 3: Marketing Is a Conversation 55

Part 2: That Newfangled Direct Marketing 103

Chapter 4: Going Over to the Dark Side 105

Chapter 5: The New Customer Relations 149

Chapter 6: Customers Vote with Their Mice 211          

Part 3: That Newfangled You 253

Chapter 7: This Doesn’t Work for Me 255

Chapter 8: This Won’t Work Where I Work 275

Chapter 9: This Stuff Changes Too Fast 315

Glossary 335
Index 365